I’m sitting here at my desk being all uppity because my son has food allergies.
RIGHT?
Because I know everything. AND, I’m not being sarcastic… AT ALL. Not here – Not there… Not anywhere… Okay, a little too much Cat in the Hat, but you know what I mean. By the way, I am being totally sarcastic…Because some people just don’t get it.
It all started a few weeks ago when I came to the realization that if I want Will’s Kitchen to actually achieve anything in the world of food allergy awareness, that I was going to have to get off my tuckus and actually tell someone about the website. I know. Because apparently, if you don’t tell people about it, they simply WON’T KNOW. And yes. Apparently I just used the word tuckus.
So I did what any marketing trained mind would do. I turned to Mr. Sal and told him I needed an operating budget of no less than 20K to hit the ground running…. Bombarding him after a hard day’s work, with charts and graphs and media calendars combined with returns and percentages of success. He was suspect when I excused myself from the dinner table to change into business-wear and sexy heels — because that’s when you know you mean business…It may have worked better if had gone the extra mile and showered… but then again, I don’t think he enjoyed snarfing that first martini sip when he heard the bottom line, so no water wasted. Perhaps I should have waited until sip number six.What?
At any rate, my attempts to achieve my first major investor failed. Shocking, I know. So off I went a-packin out into the wild, wild wonders of the interweb with my anti-food allergy flag held high in an attempt to achieve a grass-roots, gorilla campaign. A few stops later, I found myself with a mini ad campaign on Mini Munchers, as well as a guest recipe post. Wandering around I also found gobs of other useful contacts — like-minded people that are just asking for food allergies to be acknowledged and taken seriously, which then led to engaging correspondence about awareness and the right way to reach the food weary audience. One such response came from the lovely ladies at The Mouthy Housewives — whom I join today in answering a very important question regarding peanut/nut-free policies at schools — a topic that I deal with on an almost daily basis with Will and his new preschool. It was a great opportunity to be able to voice my suggestions to the Mom that wrote in as well as the general public AND, interesting to see the debate so far…
One Mom suggests putting all allergy kids on their own island in their own classroom! BEAUTIFUL. Allergy kids and Lepers having so much in common****….
So, once you’ve gathered yourself after rolling on the floor laughing at the ‘OMG someone SAID THAT insanity’ over the above statement, click on over to read some of the more intelligent thoughts that are being thrown out — share and enjoy — in all seriousness, because YOU KNOW that I’m taking every word TO HEART while I muddle around in a pool of sarcasm.
****This is a joke. Despite it’s lack of grace….
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