In the spring of 2005 my former design studio was in the midst of a new business partnership–And about a year into it, things were going very well. I managed all aspects of design while my partner handled most of the business side and website programming. We were approached by a Client, one that we had previously developed an ad campaign for. Although he was a builder by trade, he had a grand idea–a new publishing venture– a new Hamptons based publication. This was to be a glossy but sophisticated glimpse of life on the East End of Long Island… The beauty and artistic nature; the earth’s core of what makes our location so unique–beyond the fame, night clubs and society parties. It was a great idea, but it wasn’t just a project — it was a whole new company and it was up to us to recreate this vision.
“That’s that Hawaiian burger joint. I hear they got some tasty burgers.“
And so we set off… A small group was formed and–considering that none of us had any experience in such a start-up–meetings were ridiculous. Topics ranged from font sizes to distribution to what’s for lunch–Hey someone call and get us a table for dinner… drinks, laughs…. There was nothing very serious about what was going on — except that someone was beginning to spend unthinkable amounts of money. There were city dinners, Hampton Classic Tables, meetings with minor celebrities, random gifts, parties… You name it. Personally, I stayed out of most of the debauchery.. not my style, but what I saw happening was grandiose, and we hadn’t even published an issue yet. Admittedly, I turned a blind eye on the expenditures… I was being placated with visions of success.
Never ending dollars–someone, somewhere out there was funding us.
“Mmm-mmmm.
That is a tasty burger.“
Upon the publishing of our first issue (Memorial Day 2006), my business partner very suddenly decided to take his exit. We had been moving at a fast pace, and I know things in his personal life were changing… but we were right there — on the threshold of what we had been working so hard for. Before things became unpleasant, he told me that he would be happy to stay in the partnership but could not be associated with the owner of the magazine anymore and therefore couldn’t have anything to do with the project. He then went one step further to insinuate that he had attempted to sabotage the whole operation by not completing the publication’s website in time for a nationally televised plug on a syndicated morning show. Horrified, I resented him immediately and requested his departure. There were some legal dealings for a few months, and then he was gone. I immersed myself, once again, in the creative development of the next 8 issues, collateral and other projects of the design firm.
“But I do love the taste of a good burger. Mm-mm-mm.”
A few issues in — things were looking good. Advertising was a stretch, but we were gaining readers so the owner decided to up the distribution to include NYC and scattered Barnes & Nobles from Philadelphia to Boston. He also started making hiring and firing decisions on a weekly basis as well as salary increases. Money was still being spent like there was no end… and I continued to not question where it was coming from–Honestly, I had an idea, but didn’t really want to know. Mostly women were hired and referred to as “the gals at the office”… Along with this came rumors of the owner’s various infidelities. He had become a friend, however, so I dismissed ideas that this “family man” was capable of such behavior. After much discussion, a proposition was verbally offered to me — make my design firm part of the overall magazine in exchange for lofty partnership shares in the company as well as a top tier executive role… I mean we were going to be picked up soon by Time Warner or Condé Nast for a few million, right?
“Where do I sign?”
“Oh – the contract is being drawn up… let’s just get started running your financials through the magazine on Jan 1 to avoid tax problems”
“Oh, Okay.”….
I’m not one of those people that runs outside to see upon being told that ‘the sky is falling’…Thing is that I had a business partner going into this whole thing and really didn’t like running the design firm on my own. I thought I had thought it through — and I sincerely trusted this man.
“You know what they call a Quarter Pounder with cheese in France?”
I continued to not only direct, design and layout and occasionally edit every issue that was going to press, I was also managing clients that the design firm catered towards… it was too much. I asked for help, but funds were becoming tight, what with the Christmas party coming up and all. There were major politics at hand– cut throat… people being thrown under the bus on a daily basis. It was all consuming. It was so consuming, in fact, that I can’t remember very much of what was happening in my personal life at the time. At some point I renewed my passport, went on vacations–blackberry in hand, and… early in 2007 became pregnant. My husband and I — our families, everyone was ecstatic. I did the whole waiting thing — not telling anyone at the publication until I had made through the first-tri to the safety zone…
“A Royale with cheese.”
Around the same time as my exciting personal news, the publisher was let go due in fact to his alleged marking up of printing costs, reimbursable expenses and, in short, embezzlement. A new publisher, formerly a sales “gal”, decided to push editorial and creative to focus on fashion and NYC– not so much local… And the owner had, in fact, left his family life and had taken up with a newly hired editor — another gal from the office. I do not claim to be a saint–far from it actually, but I was caught up in a whirlwind of disgusting behavior. I decided to, once again, turn a blind eye and work until the baby–then retire…
But wait, people were not getting paid. Why stay?
But wait, he has my company.
It was a Friday in April and I requested a meeting with him… Still no contract, fashion, crazy egos, and by the way I’m pregnant… He replied “you are the last of the Mohicans… I’m not doing this without you.” A nice hug, so proud — happy for you and yours… Later that same day, he called to yell at me about the website not being finished.. I explained that our programmer was up to his ears in Client projects… projects that were making us money. He accused me of mismanagement and suggested that I resign. After a good cry, I called and asked his office manager, who was actually my office manager, to let him know that he could expect my resignation on Monday. Apparently, she handed him my message on a post-it. He then denied ever suggesting such a thing.
“You mind if I have some of your tasty beverage to wash this down?”
It ended quickly–June 2007, like a band-aid being torn off. After fights — crying, yelling, demanding… it was apparent that I was out. The owner stopped speaking to me and instead sent threatening emails or verbal rants through the publisher. I don’t know why I waited– still designing…. but eventually decided to pull my company out of it all — I kept my employees at the crazy salaries that he had given them. We were once again a design firm. He threatened to “come after me”, compiling a case against me as he had with my former business partner. He had his lawyer insist that I pay him back all of the money he spent on my company when in fact he owed me a great deal in back pay. There was never a contract, however, and his actions–unspeakable emails and threats spoke louder than any half-baked lawsuit. In March of 2008 they offered to let me design for them again until I had worked back the money that they thought I owed–thus lifting the threat of having them actually sue me. I politely declined and haven’t heard from them since…
“Ah, hit the spot.”
And then it was over. They continued to publish up until the fall of 2008–I would pick up an issue here and there… still beautiful, but dry and typical. There are rumors of what transpired over the past years since I left… and many posts online.. but factual? Who knows. I often wonder if it will reappear should the publishing world see a resurgence. People still tell me different stories on almost a weekly basis.
What I do know to be true is slightly unbelievable… My original business partner in the design firm, as it turns out, was already partners with the owner of the magazine when I went into business with him and had been for years. The two of them were also partners with another man and were dividing up shares of their other various businesses. When the man I partnered with walked from the publication–they went after him to retrieve his shares of everything and from what I’ve heard — a great deal of his money. Therefore, the owner of the publication, his business partners–including my partner were actually making money off of my designs for the year before the publication project ever came up.
The owner of the publication– I mentioned, was a friend. We allowed him into our lives–he took my husband to ball games, took us out for dinners… invited us to spend time with his family. On many occasions, he suggested that we invest in one of his many properties.. We never would have, but always acted interested and requested business plans, which never surfaced. He was so interested in us – my husband and I –that it was almost too much, but I never wanted to disappoint him when it came to the magazine. I was, perhaps, naive. But now that innocence is lost forever. Friendship was the booze they were selling, and I was drunk… while in the end, I’m just a graphic designer.
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